--- title: No to Startup BS description: To the point, no BS answers to some most critical startup questions. --- [Skip to content](https://notostartupbs.com/blog#main-content) [Ask a question](https://notostartupbs.com/contact) ![Logo simple name](https://notostartupbs.com/hs-fs/hubfs/Logo%20simple%20name.png?width=405&height=60&name=Logo%20simple%20name.png) - [Home](https://notostartupbs.com/) - [Blog](https://notostartupbs.com/blog-1) - [Subscribe](https://notostartupbs.com/contact-0) - [About](https://notostartupbs.com/about) - [Contact](https://notostartupbs.com/contact) Open main navigation Close main navigation - [Home](https://notostartupbs.com/) - [Blog](https://notostartupbs.com/blog-1) - [Subscribe](https://notostartupbs.com/contact-0) - [About](https://notostartupbs.com/about) - [Contact](https://notostartupbs.com/contact) - [Ask a question](https://notostartupbs.com/contact) # Blog Lorem ipsum dolor sit amet, consectetur adipiscing elit. [![](https://notostartupbs.com/hubfs/11pers%20Between%202%20ferns%20image.png)](https://notostartupbs.com/blog/between-two-ai-ferns) ## [Between Two (AI) Ferns](https://notostartupbs.com/blog/between-two-ai-ferns) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Sep 29, 2025 2:19:41 PM Ever thought you’d find yourself mediating between two AIs? [Read more](https://notostartupbs.com/blog/between-two-ai-ferns) [![](https://notostartupbs.com/hubfs/Gartner_Hype_Cycle.svg.png)](https://notostartupbs.com/blog/unpacking-the-gartner-hype-curve) ## [Unpacking the Gartner hype curve](https://notostartupbs.com/blog/unpacking-the-gartner-hype-curve) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) May 5, 2025 11:56:18 AM I haven’t posted for a while, have been doing some busy work. But a couple of days ago I was speakin... [Read more](https://notostartupbs.com/blog/unpacking-the-gartner-hype-curve) [![](https://notostartupbs.com/hubfs/Material%20World%20top%20image.jpg)](https://notostartupbs.com/blog/material-world-use-cases-in-real-life) ## [Living in a material world](https://notostartupbs.com/blog/material-world-use-cases-in-real-life) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Feb 3, 2025 11:17:23 AM The good, the bad and the ugly Let’s deal with the easy part first. The “ugly” is no clear use case ... [Read more](https://notostartupbs.com/blog/material-world-use-cases-in-real-life) [![](https://notostartupbs.com/hubfs/The%20tipping%20point%20revisited.jpeg)](https://notostartupbs.com/blog/the-tipping-point-book-was-wrong) ## [The Tipping Point book was wrong...](https://notostartupbs.com/blog/the-tipping-point-book-was-wrong) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Jan 24, 2025 11:34:59 PM It's not me saying it, it's Malcolm Gladwell himself. Have a listen, super interesting (as are other... [Read more](https://notostartupbs.com/blog/the-tipping-point-book-was-wrong) [![](https://notostartupbs.com/hubfs/Rabbit%20tale%20top%20image%20THIS%20ONE.png)](https://notostartupbs.com/blog/the-rabbit-and-the-use-case-a-fable) ## [The Rabbit and the Use Case (a Fable)](https://notostartupbs.com/blog/the-rabbit-and-the-use-case-a-fable) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Jan 20, 2025 12:12:42 PM Once upon a time in a small village next to a big forest there lived a curious little boy. One day h... [Read more](https://notostartupbs.com/blog/the-rabbit-and-the-use-case-a-fable) [![](https://notostartupbs.com/hubfs/Use%20cases%20top%20picture%200%20THIS%20ONE.jpg)](https://notostartupbs.com/blog/use-cases-101) ## [Use cases 101](https://notostartupbs.com/blog/use-cases-101) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Jan 8, 2025 9:24:51 AM Focus – I get that. But what do you mean? Everyone says “Focus!” and it´s hard to argue with that. F... [Read more](https://notostartupbs.com/blog/use-cases-101) [![](https://notostartupbs.com/hubfs/Little%20things%20that%20count%20IMAGE.jpeg)](https://notostartupbs.com/blog/its-the-little-things-that-count) ## [It’s the little things that count](https://notostartupbs.com/blog/its-the-little-things-that-count) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Dec 9, 2024 10:25:03 AM One of the recent weekends, when reading up on Inca history, I came across something which, to my sh... [Read more](https://notostartupbs.com/blog/its-the-little-things-that-count) [![](https://notostartupbs.com/hubfs/bloopers%20rusting%20tank%20THIS%20ONE.jpg)](https://notostartupbs.com/blog/scaling-bloopers-war-stories) ## [Scaling bloopers - War Stories](https://notostartupbs.com/blog/scaling-bloopers-war-stories) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Nov 25, 2024 10:45:55 AM There is a lot written on startup failures. You don’t need me to retell the stories, you can just go... [Read more](https://notostartupbs.com/blog/scaling-bloopers-war-stories) [![](https://notostartupbs.com/hubfs/Bloopers%20car%20pileup%20USED%20THIS%20ONE.jpg)](https://notostartupbs.com/blog/scaling-bloopers-part-2) ## [Scaling bloopers, part 2](https://notostartupbs.com/blog/scaling-bloopers-part-2) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Nov 11, 2024 2:13:46 PM ... continuing from Scaling bloopers [Read more](https://notostartupbs.com/blog/scaling-bloopers-part-2) [![](https://notostartupbs.com/hubfs/scaling%20Bloopers%20the%20one.jpg)](https://notostartupbs.com/blog/scaling-bloopers) ## [Scaling bloopers](https://notostartupbs.com/blog/scaling-bloopers) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Oct 28, 2024 5:30:43 PM What can go wrong during scaling? Anything. As in any stage. With this pretty unhelpful opening stat... [Read more](https://notostartupbs.com/blog/scaling-bloopers) [![](https://notostartupbs.com/hubfs/scaling%20mess%20this%20one-1.jpg)](https://notostartupbs.com/blog/the-inevitable-mess-of-scaling) ## [The inevitable mess of scaling](https://notostartupbs.com/blog/the-inevitable-mess-of-scaling) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Sep 23, 2024 1:14:05 PM Once you start scaling be ready for an even bigger mess than you had before. Startups are sporadic, ... [Read more](https://notostartupbs.com/blog/the-inevitable-mess-of-scaling) [![](https://notostartupbs.com/hubfs/scaling%200.jpg)](https://notostartupbs.com/blog/scaling-three-guiding-principles) ## [Scaling: three guiding principles](https://notostartupbs.com/blog/scaling-three-guiding-principles) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Sep 9, 2024 11:09:12 AM Principle 1: Ready when you are The word “scaling” has somewhat confusing origins when applied to bu... [Read more](https://notostartupbs.com/blog/scaling-three-guiding-principles) [![](https://notostartupbs.com/hubfs/First%20electric%20car.png)](https://notostartupbs.com/blog/third-times-an-electric-charm) ## [Third time's an electric charm](https://notostartupbs.com/blog/third-times-an-electric-charm) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Jul 19, 2024 12:37:40 PM Why have electric cars taken so long to gain inroads? I don’t know all the answers, but some of the ... [Read more](https://notostartupbs.com/blog/third-times-an-electric-charm) [![](https://notostartupbs.com/hubfs/Vintage%20metal%20briefcase%201.png)](https://notostartupbs.com/blog/the-small-box-that-won-the-war) ## [The small box that won the war](https://notostartupbs.com/blog/the-small-box-that-won-the-war) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) May 13, 2024 10:41:47 AM As last week was an anniversary of the end of WWII, I wanted to share something that I found really ... [Read more](https://notostartupbs.com/blog/the-small-box-that-won-the-war) [![](https://notostartupbs.com/hubfs/funny%20picture%20showing%20investor%20inner%20brain%20working.png)](https://notostartupbs.com/blog/fundraising-what-shapes-how-investors-think) ## [Fundraising – what shapes how investors think](https://notostartupbs.com/blog/fundraising-what-shapes-how-investors-think) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) May 6, 2024 12:55:06 PM No obligation conversation I’ve met a lot of founders feeling upset about someone not investing in t... [Read more](https://notostartupbs.com/blog/fundraising-what-shapes-how-investors-think) [![](https://notostartupbs.com/hubfs/Eifel%20tower%20evolution.jpg)](https://notostartupbs.com/blog/the-vector-of-life-startup-phases-and-their-goals) ## [The Vector of Life: Startup Phases and Their Goals](https://notostartupbs.com/blog/the-vector-of-life-startup-phases-and-their-goals) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Apr 8, 2024 12:36:19 PM Before Birth Let’s start with a basic question: Do you want to build a company or do you want to be ... [Read more](https://notostartupbs.com/blog/the-vector-of-life-startup-phases-and-their-goals) [![](https://notostartupbs.com/hubfs/35-1000ftusedcan.jpg)](https://notostartupbs.com/blog/some-videos-on-change) ## [Some videos on change](https://notostartupbs.com/blog/some-videos-on-change) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Feb 26, 2024 12:05:30 PM I wanted to share a couple of videos that I like. They are about change from different perspective. ... [Read more](https://notostartupbs.com/blog/some-videos-on-change) [![](https://notostartupbs.com/hubfs/investor%20wants.jpeg)](https://notostartupbs.com/blog/what-do-you-need-to-convince-investors-of) ## [What do you need to convince investors of?](https://notostartupbs.com/blog/what-do-you-need-to-convince-investors-of) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Jan 18, 2024 5:56:42 PM Startup fundraising is a super broad topic, which is impossible to cover within any reasonable numbe... [Read more](https://notostartupbs.com/blog/what-do-you-need-to-convince-investors-of) [![](https://notostartupbs.com/hubfs/mental%20model%204.png)](https://notostartupbs.com/blog/mental-models-assistive-technology-for-practical-thinking) ## [Mental models – assistive technology for practical thinking](https://notostartupbs.com/blog/mental-models-assistive-technology-for-practical-thinking) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Jan 16, 2024 12:12:24 AM I am a big fan of mental models. [Read more](https://notostartupbs.com/blog/mental-models-assistive-technology-for-practical-thinking) [![](https://notostartupbs.com/hubfs/Aldrin_Apollo_11_original.jpg)](https://notostartupbs.com/blog/one-small-step-for-mankind-one-giant-leap-for-one-man) ## [One small step for mankind, one giant leap for one man](https://notostartupbs.com/blog/one-small-step-for-mankind-one-giant-leap-for-one-man) ![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel) Dec 24, 2023 2:43:35 PM Over the years I worked with many startups. First as an employee, then as a manager, then as an inve... [Read more](https://notostartupbs.com/blog/one-small-step-for-mankind-one-giant-leap-for-one-man) ## Drive people to your products and services Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 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