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 Jan 24, 2025 11:34:59 PM

# The Tipping Point book was wrong...

![Picture of Andrey Kessel](https://notostartupbs.com/hs-fs/hubfs/Smaller%202.jpg?width=50&name=Smaller%202.jpg) [Andrey Kessel](https://notostartupbs.com/blog/author/andrey-kessel)

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It's not me saying it, it's Malcolm Gladwell himself. Have a listen, super interesting (as are other episodes of his podcasts and his books)

 

 

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## [The small box that won the war](https://notostartupbs.com/blog/the-small-box-that-won-the-war)

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 Feb 3, 2025 11:17:23 AM

The good, the bad and the ugly Let’s deal with the easy part first. The “ugly” is no clear use case...

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